Maximising our favourite digital currency: engagement Instagram remains one of the most powerful platforms for connecting with your audience and growing your brand. However, it’s challenging to keep up with the ever-changing algorithm updates, trends and features (hello 4:5 grids) – the one constant though, is that Instagram’s currency will always stay the same: engagement! […]

The recently announced 90-day grace period to the long and arduous one-day ban of TikTok in the U.S. gave everyone a little breathing room to think things over, but there’s no denying that this deadline will approach faster than a viral TikTok dance comes and goes.  Whether the app gets the boot in the U.S., […]

Our Strategy Director unpacks post pandemic content consumption to see whether online or offline channels reign supreme When I started my career over a decade ago in the digital boom, there was no denying the term ‘right place, right time’.  My first job and CBD office had quite literally replaced an old national newspaper that […]