Papermill were engaged by Lemon Baxter to strategically redefine their brand architecture, visual identity and communications positioning as they transitioned from a local commercial agent to a leading Melbourne advisory expert.

Working across a multifaceted business that spanned commercial, industrial, leasing and advisory, our work with Lemon Baxter included extensive market research and competitor benchmarking at both a local and global level, brand workshops, marketing and digital audits, key message refinement and a brand architecture redesign to hero the businesses unique selling point and market position