Working with a new asset class for the first time in the build to rent category, Papermill produced the brand photoshoot for HOME at a national level as well as the subsequent lifestyle and architectural shoots for HOME Southbank and HOME Richmond. Spanning a rang of photoshoots with different photographers, our scope included production, model casting, location scouting, shotlist and run sheet management, budget management and social media photography direction and roll out to promote their unique proposition in the rental market.