Hamton
Twice a year, Hamton engages Papermill to do the copywriting, photography and coordination of print and distribution for the Inner Northwest Press. It’s a custom eight-page broadsheet that shares positive, community-focused news from Moonee Ponds, Ascot Vale, Essendon, Aberfeldie and Maribyrnong. Roughly 30,000 copies get distributed to businesses and residences in the local area. The Inner Northwest Press is a supportive, community focussed initiative that is designed to strengthen ties with the community.
copywriting | photography | community management | production management
What we did
• Interviews with community members to feature in stories
• Photography
• Vox pop organisation
• All copywriting and brainstorming of ideas
• Coordination of printing and distribution
• Community management
What we achieved
• Over 100 stories written across four editions of the Inner Northwest Press
• 114,207 copies distributed
• Four customised photoshoots taken across four editions
• Creation of long-standing relationships with influential community members