Gurner group
pr strategy | issues management | media relations
pr strategy
issues management
media relations
Papermill has been working with property developer Tim Gurner since 2014, propelling his brand to a household name while seeding company news across most of Australia’s media landscape.
Tim features regularly across national mastheads AFR and The Australian, alongside state titles like the Herald Sun, The Age, Daily Telegraph, Sydney Morning Herald, Courier Mail and Gold Coast Bulletin.
Gurner Group’s property, wellness and lifestyle projects regularly make front-page news in Australia, and Tim has had many recent TV appearances including announcements at the Jam Factory in Melbourne and across his Queensland projects.
What we did
• Strategic counsel
• Issues management
• Media relations
• Journalist relationship management
• Press release creation and reporting
What we achieved
• 444 pieces of unique media coverage achieved in 12 months, including 63 print stories, reaching 411,695,219 people
• Strategic positioning and major PR coverage for a number of complex JV announcements and relationships
• Managing multiple coinciding announcements for maximum impact and media coverage
• Regular feature stories in national and state print mastheads, TV appearances and widespread coverage across online news