chifley
r u ok day activation
activation ideation & creative | end-to-end activation management
activation ideation & creative
end-to-end activation management
Chifley Tower engaged Papermill to activate their lobby space across a two-week campaign for R U OK Day. A signature engagement piece and a mainstay on the events calendar – this event has become synonymous with the precinct and an important corporate social responsibility piece for Charter Hall and its tenant community.
The ‘Check (on your) Mate’ creative and concept was ideated by Papermill to foster conversations around mental health, whilst prompting a playful pause to check-on your mate. From clever chess tie-ins across messaging and QR engagement to supportive R U OK Day resources – the activation and roll out was fit for a Queen.
What we did
• Concept creation, messaging, refinement and the final activation proposal development
• Strategic consultation and activation roll-out recommendations
• Planning, scheduling and logistics
• Stakeholder management
• Budget and costing management
• Supplier sourcing, liaison, coordination and management
• Coordination of all relevant event documentation
• End to end event project management and event execution
What we achieved
• Created a memorable and meaningful activation for R U OK Day that tenants could take into their everyday life
• Generated an interactive and playful activation that tenants could easily get involved with
• Delivered an activation that went beyond just a fun activity or giveaway, and encouraged important conversations around mental health
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Our experience
Over the past 15 years, Papermill Agency has partnered with leading property, corporate, lifestyle and consumer brands to deliver campaigns that truly make an impact. From integrated marketing, PR and creative campaigns to social media strategy, influencer partnerships, and immersive events, our team combines strategic insight with hands-on execution to achieve tangible results for every client. Explore how we’ve brought these campaigns to life and delivered measurable success across multiple industries.
