Elpax Marinades
creative concepting and direction | product and packaging design | photography and styling
creative concepting and direction
product and packaging design
photography and styling
Working with Masterchef Australia alumni, Elspeth Hall, Papermill steered the creative roll-out of Elpax Marinades – a new-to-market product launch for gourmet butchers, providores and artesian grocers. Inspired by the vibrant colours of the four flavours, our simple product design placed emphasis on the signature herbs, oils and fresh ingredients of each product and utilised simple illustrations to hero the value offering in a competitive boutique market.
What we did
• Creative concepting and direction
• Product and packaging design
• Photography and styling
MORE OF OUR WORK
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Our experience
Over the past 15 years, Papermill Agency has partnered with leading property, corporate, lifestyle and consumer brands to deliver campaigns that truly make an impact. From integrated marketing, PR and creative campaigns to social media strategy, influencer partnerships, and immersive events, our team combines strategic insight with hands-on execution to achieve tangible results for every client. Explore how we’ve brought these campaigns to life and delivered measurable success across multiple industries.
