Working with Masterchef Australia alumni, Elspeth Hall, Papermill steered the creative roll-out of Elpax Marinades – a new-to-market product launch for gourmet butchers, providores and artesian grocers. Inspired by the vibrant colours of the four flavours, our simple product design placed emphasis on the signature herbs, oils and fresh ingredients of each product and utilised simple illustrations to hero the value offering in a competitive boutique market.