The GPT Group: National Leasing Event
event management
event management
Papermill whisked guests back to the legendary Studio 54 disco scene for GPT Group’s annual National Office Leasing event, transforming one of their iconic Melbourne venues into an unforgettable, immersive boogie wonderland where guests danced the night away.
What we did
• Concept creation, refinement and final event proposal development
• Strategic consultation and recommendations alongside GPT core values and objectives
• Planning, logistics and stakeholder management
• Budget and costing management
• Supplier sourcing, liaison, coordination and management
• Coordination of all relevant event documentation including but not limited to partner insurances, site maps, run sheets, health and safety documentation
• End to end event project management and event execution
What we achieved
• Showcased GPT 530 Collins Street asset by transforming the newly refurbished lobby to showcase its potential for major events
• Created an unforgettable experience for over 100 guests
• High engagement by guests including a strong initial RSVP rate and positive post event feedback from key GPT representatives, stakeholders and guests
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Our experience
Over the past 15 years, Papermill Agency has partnered with leading property, corporate, lifestyle and consumer brands to deliver campaigns that truly make an impact. From integrated marketing, PR and creative campaigns to social media strategy, influencer partnerships, and immersive events, our team combines strategic insight with hands-on execution to achieve tangible results for every client. Explore how we’ve brought these campaigns to life and delivered measurable success across multiple industries.
