Hamton

Twice a year, Hamton engages Papermill to do the copywriting, photography and coordination of print and distribution for the Inner Northwest Press. It’s a custom eight-page broadsheet that shares positive, community-focused news from Moonee Ponds, Ascot Vale, Essendon, Aberfeldie and Maribyrnong. Roughly 30,000 copies get distributed to businesses and residences in the local area. The Inner Northwest Press is a supportive, community focussed initiative that is designed to strengthen ties with the community.

copywriting   |   photography   |   community management   |   production management
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What we did

• Interviews with community members to feature in stories

• Photography

• Vox pop organisation

• All copywriting and brainstorming of ideas

• Coordination of printing and distribution

• Community management

What we achieved

• Over 100 stories written across four editions of the Inner Northwest Press

• 114,207 copies distributed

• Four customised photoshoots taken across four editions

• Creation of long-standing relationships with influential community members

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