Maximising our favourite digital currency: engagement
Instagram remains one of the most powerful platforms for connecting with your audience and growing your brand. However, it’s challenging to keep up with the ever-changing algorithm updates, trends and features (hello 4:5 grids) – the one constant though, is that Instagram’s currency will always stay the same: engagement!
Instagram engagement refers to ways followers interact with content – likes, comments, shares, and saves. The algorithm favours higher engagement – boosting visibility of your posts, and therefore making it critical for growth.
We know what you’re thinking – how do you get in on the action?
Don’t overcomplicate it
Authenticity is king and users are drawn to brands sharing genuine stories rather than overly polished content. Ditch the professional videographer and try some lo-fi iPhone video, behind-the-scenes content, and let your personality shine.
Keep it Reel!
The algorithm favours video content, with Reels regularly achieving double the impressions. Engaging (and shareable) bite-sized videos that entertain, educate, or inspire will resonate with followers and foster connectivity. Learn how to create a great reel in this post.
Focus on Community
Engagement is a two-way street. Respond to comments, direct messages, and interact with your followers’ content. Create polls, quizzes, and Q&A sessions in Stories to encourage interaction and build a relationship with your audience.
Create Shareable and Saveable Content
Saves and Shares are two of the most valuable forms of engagement on Instagram. To encourage these unique interactions, ensure you’re posting value-led content that users will want to watch repeatedly and share with others.
Increasing your Instagram engagement in 2025 requires creativity, authenticity and strategy. Focus on genuine interactions, video content, and using Instagram’s latest features, and your brand will be thriving on the platform in no time.
Learn more about our social media services and how we’ve helped brands grow on social media through our work.
