JETSET PILATES
PR and Media relations | brand partnerships | event management | influencer relations
PR and media relations
brand partnerships
event management
influencer relations
Papermill was engaged to execute a strategic multi-channel campaign to successfully launch US based Pilates franchise, JETSET Pilates, to the Australian market.
By leveraging influencers, strategic partnerships, PR, and exclusive events, the campaign generated brand awareness, engagement, and excitement around the international launch.
What we did
• PR and Media relations
• Influencer management
• Brand partnerships
• Event management
• Media partnership management
What we achieved
• Over 14 partnerships with respected and well-aligned brands across events & brand partnerships, including Dineamic, Oakberry, Lululemon and Fodbods
• 25 pieces of media coverage across top tier titles such as Broadsheet, Sitchu, Mindfood and more
• 23 influencers with over 1m combined reach secured for launch, with over 70+ pieces of content posted during launch month
• Co-branded event secured with top tier media outlet Broadsheet, resulting in over 13 pieces of content and $40k media value
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Our experience
