social and digital media

At Papermill, every social media campaign is meticulously crafted with a comprehensive social strategy as its foundation. Our approach delves deep into data, audience insights, social amplification, targeting, and engagement metrics to ensure a strategic framework that evolves in real-time. Each social campaign begins with a comprehensive briefing session where we explore your key objectives, any pain points, and develop a targeted plan for your social media amplification. Whether it’s LinkedIn advertising, Facebook and Instagram advertising, organic social posting across platforms, or a comprehensive advertising strategy including Google Ads, display advertising and retargeting, our team of social media experts can help you reach your goals.

Paid social advertising

Our paid social media advertising services are designed to maximise your brand’s reach and engagement. Through targeted campaigns and precise audience segmentation, we leverage platforms such as Facebook, Instagram, and LinkedIn to drive results. With a keen eye on performance metrics, we continuously refine and optimise your paid social strategy for optimal ROI.

Organic social

Through organic social media campaigns we cultivate and grow your brand’s online presence with always-on content planning, content creation and community management, fostering meaningful connections and driving brand loyalty. Our tailored approach ensures that your organic social media strategy and content plan aligns seamlessly with your brand identity and objectives.

Digital advertising (paid SEM, display advertising)

We offer comprehensive digital advertising services including Paid SEM (Google Ads) and Display Advertising. Our team of digital experts craft targeted campaigns that leverage search intent and display networks to capture the attention of your target audience. With a focus on driving qualified traffic and conversions, our digital advertising solutions complement your overall marketing strategy.

Content marketing

At Papermill, we believe in owning the message and through our digital capabilities, we can amplify your message with paid placement on leading news and media websites, through bespoke content marketing. With all copywriting retained in-house, we ensure our clients’ unique brand voices are channelled through all our content.

Reporting and insights

When it comes to results, we’re all about data. We develop comprehensive monthly reports to ensure there is an ever-evolving best-practice approach to our campaigns. Strategic insights pulled from data and reporting go on to inform future learnings and creative asset development.