TOWERS 4 CHANGE
PR AND MEDIA RELATIONS | BRAND PARTNERSHIP | influencer MANAGEMENT
Pr and media relations
BRAND PARTNERSHIP
influencer MANAGEMENT
Papermill was engaged by Far East Consortium to manage PR and influencer opportunities for the debut of Towers 4 Change, a 4-tower charity stair climb challenge at West Side Place in Melbourne’s CBD.
In addition to the PR campaign, which resulted in coverage across top tier broadcast, online and radio outlets, 6 x influencer partners were secured at no cost, to post in the lead up to and on event day. Activation and prize partners were also sourced, including EHP Labs, FUNDAY, Oakberry, 2XU, Salt Lab and Nova 100 – who set up a full Supernovas activation on site, along with games, prizes and on-air event mentions.
The event raised over $165,000 for 4 life-changing charities.
What we did
• Proactive and reactive media relations
• Media management and on-site media hosting
• Storytelling and media pitch curation, in collaboration with charity partners
• Influencer engagement and management
• Brand partner procurement and management
• Stakeholder management and ongoing liaison
What we achieved
• TV coverage achieved on Channel 10 News, Nine News and Weekend Today Show
• ABC Melbourne Radio interview secured, as well as front page coverage for the event in two local publications, including the Geelong Advertiser
• 6 x influencers engaged with a combined total reach of over 2.4 million
• Nova 100 Supernovas activation on site, sharing 4 x on-air crosses as well as social media mentions
• A total combined campaign reach of over 29m+ across media, influencers and brand partner content
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