555 Collins
communications strategy | social media management | content creation | photography
COMMUNICATIONS STRATEGY
SOCIAL MEDIA MANAGEMENT
CONTENT CREATION
PHOTOGRAPHY
Papermill was engaged by Charter Hall to develop a digital-first communications strategy for its newest flagship office precinct, 555 Collins St.
The multi-phased strategy across Instagram, Facebook, website and internal workplace experience app, Charli, created a roadmap for communications across all audiences including tenants, stakeholders and the wider public for the multi-use space comprised of office and retail.
Papermill was also appointed to implement the social media strategy for 12 months with a focus on content creation, photography and organic social media management.
What we did
• Multi-phase social media strategy development
• Graphic design and social media template creation
• Ongoing social media management across Facebook and Instagram
• Photography, videography and content creation
• Social media reporting
What we achieved
• 405 new followers on Instagram
• 1,354 post engagements including over 150 post saves and shares
• An engagement rate of 5.77 percent, making it the leader for engagement rate on Instagram in the Melbourne office space
• Over 300 images captured for marketing purposes
MORE OF OUR WORK
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Our experience
Over the past 15 years, Papermill Agency has partnered with leading property, corporate, lifestyle and consumer brands to deliver campaigns that truly make an impact. From integrated marketing, PR and creative campaigns to social media strategy, influencer partnerships, and immersive events, our team combines strategic insight with hands-on execution to achieve tangible results for every client. Explore how we’ve brought these campaigns to life and delivered measurable success across multiple industries.
