Novas
social media strategy and management | influencer management | graphic design | photography | ads management
social media strategy and management
influencer management
graphic design
photography
ads management
Papermill was engaged by Novas to support the launch of its designed-to-match Australian Frame collection through an integrated communications strategy, designed to build brand awareness and encourage pre-orders through public relations, influencer and ambassador engagement, and social media. Papermill worked with Novas across these services for approximately three years delivering strong brand awareness and market growth.
What we did
• Social media strategy development
• Ongoing social media management on Facebook, Instagram and LinkedIn
• Social amplification management
• Proactive and reactive media relations
• Ambassador and influencer management
• Graphic design and content creation
• Community management
What we achieved
• 6 media hits across tier-one titles such as Real Living, Inside Out, Artichoke, Luxury Kitchen & Bathroom and Grand Designs with a total potential reach of more than 460,000
• Appointment of a brand ambassador, Aimee Tarulli
• Engaging 4 tier-one influencers on renovation projects including Sophie Cachia
• Over 1,910 new followers across Facebook, Instagram and LinkedIn in 5 months
• 7,497 link clicks to the Novas website to learn more about The Frame Collection and pre-order products during the launch phase
• 778k impressions across social media, reaching targeted audiences in the interior design and architecture space
MORE OF OUR WORK
← Chadstone: The Fashion Capital
Wesley Place →
Our experience
