It was hard to miss the ill-timed news that Prime Minister Anthony Albanese dropped $4.3 million on a new home in the midst of a cost-of-living and housing crisis that’s crippled the country.
We’ll save the political talk for Christmas lunch, but Albo’s homebuying journey is a key lesson in issues management and crisis communications that we’re always reiterating – call your PR team first.
Generally speaking, there’s a way to navigate most of the issues that snowball into preventable crises… Although perhaps not in Albo’s case, which failed extraordinarily at the court of public opinion.
By addressing key stakeholders, identifying potential risks, producing strong key messages, FAQs and reactive statements, and providing a direct line to a crisis communications expert, many organisational issues can be addressed before they become a full-blown crisis.
Our team is well-versed in all things crisis communications, issues management and risk assessment, so drop us a line if you’ve got a potential issue that you need help navigating.
