It’s a question that’s coming up more and more in this new media landscape – with fewer local publications and reduced journalistic resources, what’s the best way to get your brand in front of a hyper-local audience?
The short answer is, traditional PR may not be your best bet. But you’re not far off – the answer may well lie in a custom-designed, highly tailored bespoke broadsheet newspaper.
It was this line of thinking that led to the creation of the Inner Northwest Press, a publication that Papermill Agency concepted and created for Hamton Property Group and the team at Moonee Valley Park.
Twice a year, our team reaches out to the locals that live in Moonee Ponds, Maribyrnong, Essendon, Ascot Vale, Aberfeldie, and surrounds, to bring together the best local stories, personalities, businesses and activities across the tight-knit area.
Papermill manages the copywriting, photography, printing and distribution for the twice-yearly delivery of more than 30,000 copies, which get dropped into letterboxes across the inner north west.
From small runs of photobooks delivered to a single residential building, right through to customised community papers like the Inner Northwest Press, there’s a custom publication that will capture your brand’s key messages, imagery and stories in a memorable and tangible way, allowing you to reach local audiences and integrate your brand into the community.
