European Night Markets
pr strategy | influencer event and partnerships | media relations
pr strategy
influencer event and partnerships
media relations
Papermill was briefed to deliver a PR campaign to re-launch the much-loved European Night Market.
Over the 4-week campaign in 2023, Papermill achieved 34 pieces of media coverage across Melbourne media, reaching more than 23 million people with 100 percent positive sentiment.
Papermill also engaged with Melbourne influencers across the parenting and lifestyle demographics, generating a reach of over 500,000.
The return of the European Night Market was a resounding success, with crowd numbers exceeding previous years and a new attendance record set.
What we did
• Strategic media planning and execution
• Proactive and reactive media relations
• Event and influencer management
What we achieved
• Secured media coverage across online, print, radio and TV broadcast for the launch and duration of the European Night Market whilst the iconic Queen Victoria Night Market was still taking place
• 34 media and 82 social media hits with 100% positive sentiment
• 23.6 million reached via media and social media hits
• Record-breaking crowds attending
• Management of a highly successful VIP launch event
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Our experience
Over the past 15 years, Papermill Agency has partnered with leading property, corporate, lifestyle and consumer brands to deliver campaigns that truly make an impact. From integrated marketing, PR and creative campaigns to social media strategy, influencer partnerships, and immersive events, our team combines strategic insight with hands-on execution to achieve tangible results for every client. Explore how we’ve brought these campaigns to life and delivered measurable success across multiple industries.
