The Saint Haven team engaged Papermill in 2022 to support the inaugural launch of the brand and first location ahead of doors opening in 2023. Saint Haven’s launch media generated widespread cut-through across the likes of Forbes (front cover), The Australian and the Herald Sun, alongside consumer-facing titles like Broadsheet, The Urban List and Boss Hunting. This had a marked benefit to the lead generation aspect of the campaign, with significant traffic attributed to the likes of these consumer titles.