Following shifting market conditions, Papermill were engaged by RCL Group to relaunch masterplanned community Maplestone Sunbury and drive renewed interest in the development and the launch of its new ready-built townhouses. Working in tandem with a sales partner, Papermill led the project marketing to ideate, conceptualise and deliver an integrated campaign that spanned website, social, SEM and online listing management. Off the back of covid lockdowns, Papermill were integral in refreshing the offline experience with a new sales suite experience, installation of interactive project maps and CRM systems and revitalised signage and wayfinding. Utilising data and market insights, our campaign continues to see Maplestone driving new purchasers and strong leads in Melbourne’s western growth corridor.