Queen & collins
Pr and media relations | photography | SOCIAL MEDIA management | influencer relations
Pr and media relations
photography
SOCIAL MEDIA management
influencer relations
Papermill’s long standing client, GPT Group, sought assistance with curating a targeted PR, influencer, content and social campaign for the newly opened dining precinct at their landmark asset, Queen & Collins. Papermill worked collaboratively with Reine & La Rue (Al & Rebecca Yazbek, NOMAD), Purple Pit (Maurice Terzini, Bondi Icebergs), A25 Pizza, Rustica HQ and Koi Dessert Bar (opening Q2 2024).
Papermill is working with each of the retailers to amplify reach across owned, earned, and paid touchpoints, with the objective of driving foot traffic and improving awareness in key dining demographics.
What we did
• Creation of media release
• Creation of targeted media plan with key journalist targets and approach
• All media and journalist liaison
• Media monitoring and evaluation
• Management of advertorial creation and content partnership with Concrete playground
• Influencer management
• Photography and reels production
• Social media management and reporting
What we achieved
• 3 x organic press (2 x achieved Tier One targets)
• 1 x Paid media campaign with Concrete Playground that aligned with the organic press
• Competition had over 1500 entrants
• 4 x influencer collaborations with retailers (first half of campaign)
MORE OF OUR WORK
← Maplestone sunbury
Burnham Beeches →
Our experience
