Meriton Suites
organic social media strategy and management | content creation | graphic design | copywriting
organic social media strategy and management
content creation
graphic design
copywriting
Papermill was engaged by Meriton Suites as their organic social media agency for a 3-month campaign to manage the social media pages and content curation for multiple Meriton Suites social assets across Instagram, Facebook and LinkedIn. This included setting up new social media pages, as well as filming and creating Instagram Reels, to highlight key areas of focus for the brand, as well as key personnel.
Social media pages managed included Meriton Suites, Meriton Suites Shop, and Meriton Suites Careers.
Throughout the campaign, Papermill developed dynamic content and copy, resulting in a significant increase in growth, engagement and website clicks.
What we did
• Instagram, Facebook and LinkedIn organic social media channel management
• Strategic counsel and best-practice recommendations
• Content creation including filming and editing Instagram Reels and Stories
• Social media copywriting
• Graphic design for social media
• Reporting & analytics
What we achieved
Key achievements during the 3-month campaign period include
• 135% increase in engagements on Instagram including a 441% increase in post saves
• 77% increase in engagements on LinkedIn with an overall engagement rate of 2.35%.
• 72% increase in impressions on LinkedIn with 71,967 impressions
• 54% increase in clicks and website visitation on Facebook
• 1385 new followers
• 4.98 million total impressions in 3 months
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