Papermill was engaged by Accor Hotels to support the launch of its five-star hospitality offering, Hotel Chadstone, located next to retail juggernaut, Chadstone – The Fashion Capital. Papermill spearheaded the launch of the Instagram and Facebook channels through a strategically-led content and amplification campaign, that included the creation of professionally-shot, bespoke photography that brings to life the luxury experience of the hotel. Papermill also supported on the concepting and implementation of on-site activations.