If screen time is king, can print reclaim its throne in the royal content hierarchy?
When I started my career over a decade ago in the digital boom, there was no denying the term…
News
Welcome to the Papermill News & Insights hub. Here, we share the latest updates on our marketing, PR, social media, and creative campaigns for property, lifestyle, corporate, and consumer brands. We also explore real-world case studies, industry trends, event highlights, and thought leadership from our Melbourne-based team.
Keeping it Reel: how to shoot content people will stop scrolling for
In an age where attention spans are notoriously short, there’s never been a more important time to capture, create…
Doom and gloom or on the cusp of a boom? Our clients react to the state of the market
Doom and gloom or on the cusp of a boom? Our clients react to the state of the market…
Our team’s podcast recommendations
Podcasts are fast cementing their position as a cultural phenomenon, captivating people the world over. New data shows 2 million…
How we’re helping WHITEFOX stand out in Australia’s property market
Introducing the newest additions to Papermill’s client portfolio, luxury real estate mogul Marty Fox and his agency WHITEFOX.
Maximise engagement and growth for your business on LinkedIn
LinkedIn has long been a cornerstone for B2B marketing in Australia. Over the past 12 months, we have seen…
How to make pop culture work for you: riding the rise of trends
Neither demure nor mindful, but authentic, timely and accessible: how to make instant trends work for you…
Why Gen-Z’s go-to search engine is Tiktok
Recently, an Adobe study, showed nearly 1 in 10 Gen Z-ers now prefer TikTok over Google, with 64 percent revealing