Time and Place
media relations | crisis management | end-to-end social media management
media relations
crisis management
end-to-end social media management
Papermill’s relationship with Time & Place spans several years, with the agency engaged on an ongoing basis to provide strategic PR counsel and manage the brand’s corporate presence across traditional media, paid media, social media, and to oversee the marketing of their $8bn development pipeline.
Securing regular features in top-tier business and property publications such as Australian Financial Review, The Australian, Sydney Morning Herald, The Age, and The Urban Developer – Papermill positions Time & Place as leaders in the property industry.
What we did
• Strategic development of holistic marketing campaigns encompassing PR, traditional media, paid media, and social media
• Issues and crisis management
• Complex stakeholder management
• Community consultation and management
• Media relations
• Journalist relationship management
• End-to-end social media management including strategy, content creation, copywriting, scheduling and posting, community engagement, and reporting.
What we achieved
• Implemented a content driven social media strategy to achieve more than 687,060 organic impressions in 2024.
• Amassed 134 total media mentions in 2024 reaching an audience of over 47,579,000 people.
• Successfully launched the $200m redevelopment of Hotel Lindrum, featured in 12 publications and reaching an audience of 5,182,000 people.
• Announced the $110m acquisition of Marlborough House, further solidifying Time & Place’s status as heavyweight industrial players. This campaign was covered by 9 media outlets, reaching more than 10,898,000 people.
• Successfully launched avant-garde commercial precinct Bourke and Bowden to market, achieving media coverage in 7 publications and reaching an audience of more than 12,163,595 people.
• Provided ongoing community consultation and management for several projects, navigating community feedback, identifying local community groups and media, and fostering positive relationships that cultivate goodwill towards the development.