Hotel Chadstone
social strategy | influencer relations | social media | photography
social strategy
influencer relations
social media
photography
Papermill was engaged by Accor Hotels to support the launch of its five-star hospitality offering, Hotel Chadstone, located next to retail juggernaut, Chadstone – The Fashion Capital. Papermill spearheaded the launch of the Instagram and Facebook channels through a strategically-led content and amplification campaign, that included the creation of professionally-shot, bespoke photography that brings to life the luxury experience of the hotel. Papermill also supported on the concepting and implementation of on-site activations.
What we did
• Bespoke content creation and social media management
• Bimonthly photoshoots
• Onsite activations
What we achieved
• Papermill delivered just short of 1 million impressions a month, cumulating a total of 5.6 million impressions in six months
• Grew the social offering to over 5,200 followers in just six months
• Developed a partnership with Melanie Liu (The Tia Fox) to promote opening including a High Tea Promotion for Mother’s Day
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Our experience
Over the past 15 years, Papermill Agency has partnered with leading property, corporate, lifestyle and consumer brands to deliver campaigns that truly make an impact. From integrated marketing, PR and creative campaigns to social media strategy, influencer partnerships, and immersive events, our team combines strategic insight with hands-on execution to achieve tangible results for every client. Explore how we’ve brought these campaigns to life and delivered measurable success across multiple industries.
