Hu Tong Group
Social media | photography | influencer relations | social strategy
Social media
photography
influencer relations
social strategy
Papermill was engaged by Hu Tong Group to support traffic and drive visitation to its stable of 8 restaurants including The Crux and Co, Hu Tong Dumpling Bar and Lights In the Attic. Our integrated approach saw us manage the PR, marketing, social media, event and influencer strategy for each of these restaurants for three years, utilising the unique menu offering of each venue to create storytelling narratives that spoke to the evolving Hu Tong Group
What we did
• Strategic media planning and execution
• Proactive and reactive media relations
• Media asset management
• Social media management
• Content creation
What we achieved
• Positively positioned Hu Tong Group as forward thinkers who understand the connection between food and the communities who celebrate them
• Created PR-led limited menu items to drive media interest which included TV footage with Hamish & Andy
• Increased social engagement across Hu Tong Group’s collective Instagram profiles, growing the by 12% collectively in just six months
• Conceptualised multiple in-store events, collaborations, school holiday workshops and influencer events for each restaurant
• Delivered regular content shoots + amplification strategy to drive engagement and digital reach
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Our experience
Over the past 15 years, Papermill Agency has partnered with leading property, corporate, lifestyle and consumer brands to deliver campaigns that truly make an impact. From integrated marketing, PR and creative campaigns to social media strategy, influencer partnerships, and immersive events, our team combines strategic insight with hands-on execution to achieve tangible results for every client. Explore how we’ve brought these campaigns to life and delivered measurable success across multiple industries.
