We sat down with our Strategy & Operations Director, Nate, and asked him nine questions to unpack what he’s learned working in a boutique PR turned to full-service agency over the last nine years. Q: Nate, what’s the biggest difference in Papermill when you started in 2016 versus the Papermill you know in -2025? A: […]

What was once known as ‘that slightly-cringe dance app’, TikTok has rapidly become the world’s favourite entertainment platform, engaging audiences with its fun, snappy (and sometimes unhinged) approach to content. Unlike traditional social media, TikTok’s algorithm is designed to deliver content based on user interests rather than who they follow. While its main use in […]

It’s a question that’s coming up more and more in this new media landscape – with fewer local publications and reduced journalistic resources, what’s the best way to get your brand in front of a hyper-local audience? The short answer is, traditional PR may not be your best bet. But you’re not far off – […]