Maximising our favourite digital currency: engagement Instagram remains one of the most powerful platforms for connecting with your audience and growing your brand. However, it’s challenging to keep up with the ever-changing algorithm updates, trends and features (hello 4:5 grids) – the one constant though, is that Instagram’s currency will always stay the same: engagement! […]

The recently announced 90-day grace period to the long and arduous one-day ban of TikTok in the U.S. gave everyone a little breathing room to think things over, but there’s no denying that this deadline will approach faster than a viral TikTok dance comes and goes.  Whether the app gets the boot in the U.S., […]

Our Strategy Director unpacks post pandemic content consumption to see whether online or offline channels reign supreme When I started my career over a decade ago in the digital boom, there was no denying the term ‘right place, right time’.  My first job and CBD office had quite literally replaced an old national newspaper that […]

Our team’s favourite podcasts Podcasts are fast cementing their position as a cultural phenomenon, captivating people the world over. New data shows 2 million Australians listen to a podcast daily, and 39 percent of the country – roughly 8.2 million people – listen at least monthly. Whether it’s true crime, pop culture, entertainment or news, […]

LinkedIn has long been a cornerstone for B2B marketing in Australia. Over the past 12 months, we have seen the platform continue to grow, with a 31% YoY increase in sessions in 2024. Like all social media platforms, LinkedIn’s sophisticated algorithm is continuously updating and it’s important to stay ahead of the latest trends affecting […]

Facebook is where people go to connect with distant relatives, and every 30-something-year-old knows you can’t beat an aesthetic Instagram grid, but when it comes to connecting with brands, Gen Z knows it all scrolls down to TikTok. Recently, an Adobe study, showed nearly 1 in 10 Gen Z-ers now prefer TikTok over Google, with […]