Did you know that 75% of people list public speaking as their biggest fear? While it can seem daunting, public speaking is an essential part of life in business. Whether it’s a conference, panel, or internal presentation, public speaking is one of the most valuable ways to build your brand’s credibility, position your experts as […]

We sat down with our Strategy & Operations Director, Nate, and asked him nine questions to unpack what he’s learned working in a boutique PR turned to full-service agency over the last nine years. Q: Nate, what’s the biggest difference in Papermill when you started in 2016 versus the Papermill you know in -2025? A: […]

What was once known as ‘that slightly-cringe dance app’, TikTok has rapidly become the world’s favourite entertainment platform, engaging audiences with its fun, snappy (and sometimes unhinged) approach to content. Unlike traditional social media, TikTok’s algorithm is designed to deliver content based on user interests rather than who they follow. While its main use in […]

It’s a question that’s coming up more and more in this new media landscape – with fewer local publications and reduced journalistic resources, what’s the best way to get your brand in front of a hyper-local audience? The short answer is, traditional PR may not be your best bet. But you’re not far off – […]

It was hard to miss the ill-timed news that Prime Minister Anthony Albanese dropped $4.3 million on a new home in the midst of a cost-of-living and housing crisis that’s crippled the country. We’ll save the political talk for Christmas lunch, but Albo’s homebuying journey is a key lesson in issues management and crisis communications […]