Beyond the Feed: Instagram Just Got a Major SEO Upgrade
You heard right: Instagram is leaning into Social search engine optimisation meaning your content caption, copy and creative will…
News
Welcome to the Papermill News & Insights hub. Here, we share the latest updates on our marketing, PR, social media, and creative campaigns for property, lifestyle, corporate, and consumer brands. We also explore real-world case studies, industry trends, event highlights, and thought leadership from our Melbourne-based team.
Brand Building and ROI in the Age of Performance Marketing
Papermill Founder and Director, Ashleigh McInnes sat down and shared her thoughts on the current state of brand building…
Social Platforms, Social Politics and the Great Divide
With an imminent Australian Federal election on the horizon, you may have noticed your newsfeed starting to drip feed…
3 Things You Might Be Doing To Harm Your Instagram Engagement
There’s nothing more disheartening than pouring your heart, money and energy into a piece of content that just… flops…
Content Worth Craving: Content Marketing Strategies to Boost Your Brand
Content marketing strategy is akin to hosting a dinner party— for success, you need the perfect mix of flavours…
How to Increase your Instagram Engagement in 2025
Instagram remains one of the most powerful platforms for connecting with your audience and growing your brand. However, it’s challenging…
TikTok on the Clock: What Happens If Time Runs Out on TikTok?
The recently announced 90-day grace period to the long and arduous one-day ban of TikTok in the U.S. gave everyone…
The Dos and Don’ts When Public Speaking
Did you know that 75% of people list public speaking as their biggest fear? While it can seem daunting, public…
Nine years of Nate
We sat down with our Strategy & Operations Director, Nate, and asked him nine questions to unpack what he’s learned…
Go viral for your strategy, not just your dance moves: Why you need TikTok for business
What was once known as ‘that slightly-cringe dance app’, TikTok has rapidly become the world’s favourite entertainment platform…
Make your own news: how custom publications cater to an ever-changing media landscape
It’s a question that’s coming up more and more in this new media landscape – with fewer local publications and
Passing the pub test: Albo’s new home and what it demonstrates about managing a crisis
It was hard to miss the ill-timed news that Prime Minister Anthony Albanese dropped $4.3 million on a new home…