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Social Platforms, Social Politics and the Great Divide

April 10, 2025
in Social Media
papermil_wpadmin

With an imminent Australian Federal election on the horizon, you may have noticed your newsfeed starting to drip feed...

3 Things You Might Be Doing To Harm Your Instagram Engagement

April 10, 2025
in Social Media
papermil_wpadmin

There’s nothing more disheartening than pouring your heart, money and energy into a piece of content that just… flops...

Content Worth Craving: Content Marketing Strategies to Boost Your Brand

April 9, 2025
in Marketing, Social Media
papermil_wpadmin

Content marketing strategy is akin to hosting a dinner party— for success, you need the perfect mix of flavours...

How to Increase your Instagram Engagement in 2025

February 19, 2025
in Social Media
papermil_wpadmin

Instagram remains one of the most powerful platforms for connecting with your audience and growing your brand. However, it’s challenging...

TikTok on the Clock: What Happens If Time Runs Out on TikTok?

February 19, 2025
in Social Media
papermil_wpadmin

The recently announced 90-day grace period to the long and arduous one-day ban of TikTok in the U.S. gave everyone...

If screen time is king, can print reclaim its throne in the royal content hierarchy?

December 9, 2024
in Social Media
papermil_wpadmin

When I started my career over a decade ago in the digital boom, there was no denying the term...

Keeping it Reel: how to shoot content people will stop scrolling for

December 9, 2024
in Brand & Creative, Social Media
papermil_wpadmin

In an age where attention spans are notoriously short, there’s never been a more important time to capture, create...

Our team’s podcast recommendations

October 14, 2024
in Social Media
papermil_wpadmin

Podcasts are fast cementing their position as a cultural phenomenon, captivating people the world over. New data shows 2 million...

Maximise engagement and growth for your business on LinkedIn

September 11, 2024
in Social Media
papermil_wpadmin

LinkedIn has long been a cornerstone for B2B marketing in Australia. Over the past 12 months, we have seen...

How to make pop culture work for you: riding the rise of trends

September 11, 2024
in Marketing, Social Media
papermil_wpadmin

Neither demure nor mindful, but authentic, timely and accessible: how to make instant trends work for you...

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