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Content marketing strategy is akin to hosting a dinner party— for success, you need the perfect mix of flavours, atmosphere and variety to keep your audience hungry for more. Here’s how to serve up a winning content strategy (silver platter optional): 1. Know Your Audience If you’re not leveraging audience insights, you’re basically throwing spaghetti […]
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Maximising our favourite digital currency: engagement Instagram remains one of the most powerful platforms for connecting with your audience and growing your brand. However, it’s challenging to keep up with the ever-changing algorithm updates, trends and features (hello 4:5 grids) – the one constant though, is that Instagram’s currency will always stay the same: engagement! […]
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Our team’s favourite podcasts Podcasts are fast cementing their position as a cultural phenomenon, captivating people the world over. New data shows 2 million Australians listen to a podcast daily, and 39 percent of the country – roughly 8.2 million people – listen at least monthly. Whether it’s true crime, pop culture, entertainment or news, […]
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